Lean what It Takes To Sell in Todays Environment
Words cannot begin to express the impact Mark Tosoni has had on my career and life as a Coach, Leader, and now, my dearest of Friends. This book is a culmination of his life’s work and I am honored and privileged to have had the opportunity to work with him in this daily laboratory we call the Alarm Business. The Skill Set, Mind Set, and Heart Set are what he demonstrates daily!
I have had the privilege of knowing Mark Tosoni for over 40 years, both personnel and professional. He is simply the BEST! I know of nobody I trust more! If you’re serious about taking your game to the next level I strongly encourage you to read this book cover to cover. You will be enlightened, inspired, and simply better prepared to compete at the highest level. Whether you’re a veteran pro or just starting out, this book is a must read.
Mark Tosoni is a performance coach, speaker, and trusted mentor to thousands of sales reps and team leaders in the alarm industry. With over 20 years in the trenches, he’s helped struggling reps become top producers—and helped dealerships turn chaos into scale.
Known as "The Commission Technician," Mark developed the Guard Down Selling framework and ADT Sales Creators System to give dealers a repeatable path to recruiting better reps, increasing install revenue, and building a business that lasts.
Whether you’re trying to build a team or break past a plateau, Mark’s system gives you the tools, coaching, and clarity to finally grow with confidence.